Starting a Business During an unstable Economy

Starting a business during an unstable economy, a SHTF situation, is the best way to survive an economic shift in the world. Since the beginning of the pandemic, entrepreneurship has never been more important than now.

With so many businesses closing down and many more scrambling to adapt to the “new normal” during this Covid era, it has put an enormous strain on the world’s economy.

This month, I’m starting a new series where I’ll be documenting the relaunch of my company. From setting up the LLC to business development and getting paid. This series will be an inside viewpoint of what it takes to start a business on a modest income and with a barebones idea.

I’ve owned several businesses before. A c-corp plumbing company, a sole proprietorship cleaning company, and few gig-styled enterprises. This new venture (well, Mike Berrios Media has been one of my gigs since 2010) is an LLC.

My experience with my plumbing construction company taught me many valuable lessons that I’m still dealing with today. I’ll go over those down the line.

After the collapse of 2008, I wasn’t too active as an entrepreneur.

I did do the self-employed “gig thing” way before it became a trend. I was a plumbing consultant, a real estate consultant, and a marketing associate for several companies.

Now I did all that with some level success and it helped to put food on the table. But I still felt unfulfilled. It wasn’t my dream business.

After having a company with a workforce that required weekly payroll and all the idiosyncratic nuances that came with it, I definitely didn’t want to go through that again. Enter the home-based business model.

I joined a few network marketing companies with very little success but I learned a great deal. Let me tell you something about failures. They are your greatest teachers.

In fact, I encourage everyone to just go out there and fail as many times as you can. Start a project or a business (small and manageable, of course) in what ever hobby or interest you may have.

Go and make all the mistakes and document the whole process. I use a journal in collaboration with my notes app on my iPhone. I journal all the highlights and the screw-ups that I had that day or week.

Trust me when I tell you that when you fail, it will be painful, but you’ll learn valuable lessons that otherwise you’d have to pay a mentor for.

That leads me to my next advise. Find mentors. I struggled with that then and I still struggle with it now. It can cost you money or time but it is highly beneficial for you to seek out a mentor in your niche.

You can begin launching a new business without a mentor and go out there and fail or find a mentor to cut down the learning curve. Either way you’re going to pay. I just hope you learn something.

Next thing is become a legal enterprise. That means create a legal entity or corporation. I used LegalZoom to establish my S-Corp. I’m not a attorney or accountant so do your own due diligence as to the best type of business structure. Remember, we’re doing things legal.

Using LegalZoom was easy and affordable. Their process was relatively quick and very informative.

Back to the attorney and CPA/accountant. It may seem like a costly expense but it’s money well spent to help you avoid trouble in the long run. But you have to hire the right people for the right job.

In other words, if you need legal assistance for anything business related or after you launch your business, hire an attorney who specializes in what ever business niche that you’re in.

Accounting stuff, make sure that you’re dealing with a CPA that’s knowledgeable of the type of industry that you’re in.

Finally, let’s talk about why you’d want to start a business in the first place.

Starting a business can help you generate more income. Save on taxes. And potentially build wealth. And an extra caveat, help you leave a mark in the world.

Becoming an entrepreneur like an Elon Musk, Russell Brunson or a Tony Robbins will allow you to not only help you and your family; but to also help others. You can become a philanthropist or your product/service could help an underserved part of the world.

What I’m saying is don’t just start a business only to make money. (I know, it’s hard for me say it too) Start a business for a “purpose” and a “why”, that will allow you to “give” to the world or whoever you want to help. By taking this approach it will motivate you get your business started and running right from the very beginning.

Look for the continuation of this series in the coming days and weeks ahead as I document my journey.

If you’re looking for business to start, I recommend affiliate marketing. This is what I’m doing now.

I just ordered my copy of “Expert Secrets” 😀

…and I can’t wait for it to ship!

I just put in my order for a FREE copy of Russell Brunson’s newly-revised book, “Expert Secrets!

I’m so excited to get it!

Russell actually paid for the book himself, so it’s FREE! (All I had to do was cover the shipping, which is awesome!)

Here’s the link where I got mine for free:

Claim Your FREE Copy of Expert Secrets 

It feels like the #funnelhacker world has been patiently waiting for FOREVER while Russell re-wrote a HUGE portion of this book…

And now it’s finally available for order, and I’m freaking out!

It’s going to feel like a whole new book!

Inside the book, Russell shares his secrets on the art of finding your voice, and creating a message that will connect with your audience, so you can convert more visitors into buyers, and help the people you’re called to serve…

These are the same scripts and strategies that Russell uses (and that I use) inside each of his funnels and presentations…

You can grab your free copy here…

Claim Your FREE Copy of Expert Secrets 

Remember, the book is FREE + a small shipping fee.

I can’t wait for you to enjoy it!

Mike Berrios

P.S. Also, if you’re the type to LISTEN to books, you can grab the Expert Secrets audiobook as an add-on option. That way, you won’t have to wait for the book to ship. You can download and listen to it immediately! 

Claim Your FREE Copy of Expert Secrets

P.P.S. PLUS, I wanted to share something amazing

[Update] Latest stuff on our Food forest, upcoming plans and rehoming a good dog.

Growing a food forest has been challenging but at the same time very rewarding. From ordering quality seeds to harvesting our crops

it has been an awesome experience, not only to work out there, but to see the investments we’re making bear fruit (no pun intended.)

In my latest post I go over the plans of what’s in store for the food forest project and I ask you, my friends, to help me find a new home for a pet…

[Update] Side Hustle Project

2020 has been the year to forget. With the pandemic and all the other craziness in the world it has become more imperative to take control of my life. I’ve been grinding hard to realize my main goal of freedom.

From growing my own food, to growing my businesses, and building my wealth using investments in crypto, real estate and other alternative assets. Along with all the challenges that the pandemic has presented, opportunities have also been created. It’s up to you to see how you come out of all this.

I posted a new video about what I’m doing to be able to retire from my 9-5 sooner than I expected.

Check it out 👇

Stand Strong

Stand Apart

Hustle Hard Mike

P.S. If you want to shortcut the video and see what I’m doing to be able to retire sooner than I expected then go HERE.

2020’s Ups, Downs, And Sideways!

OMG! What a year it’s been! If you’re anywhere in the world you may have had the same type of year as we’ve had in CT. The COVID-19 pandemic has changed just about everything. Kids attending school virtually, people working from home, families using Zoom to do baby showers. Unfortunately, there have been an unimaginable amount of people that have died from the virus. And the many who have fallen ill from COVID are struggling to recuperate physically, mentally, emotionally, and financially. It has been a unprecedented time for everyone.

For me and the family we’ve had our fair share of “trying times”. But at the same time we’ve been able to adapt to our “new normal”. My kids have been doing their best to deal with online school. My wife has recently joined the workforce and I’ve taken advantage of some opportunities that this pandemic has created.

Despite all the adversities, challenges, and uncertainties I’ve learned that being a prepper isn’t only for the conspiracy theorists. 😳

Who knew that toilet paper and lysol would be scarce?

With all the craziness, I’m still confident that we will all come out of this with a better appreciation for life.

2020 is almost done (thank God!) but the residuals from the events of this year will be lasting well into the next couple of years.

What have you learned from 2020? What will you do differently for the upcoming year?

Food Forest Phase 1

I’m excited to share the progress I’ve had so far in developing my food forest in my back yard. Before I go on I’d like to thank Chip Drop for hooking me up with access to the wood chip delivery. I highly recommend the company if you’re looking for fr.ee and accessible wood chips delivered to your garden.

I’m inviting you to check out the launch of my new series on my channel documenting the food forest build.

My disclaimer is that I’m not a professional gardener nor do I have any extensive experience in gardening besides growing some lettuce and tomatoes. However, I am a believer that whatever you set your mind to accomplish you will succeed once you model yourself after those individuals who have blazed the path before you.

With being said, i welcome you to check my first video in the Berrios Food Forest Build series

Time For a New Project: The Berrios Food Forest

Call me Farmer Berrios. The idea of one day owning a farm has been a dream of mine. I’ve had a small garden in the back yard of my apartment for like the last 5 years. Since we bought the house last March, we grew some tomatoes and veggies with some success. This season I’d like to expand into a mini-farm operation.

YouTube has been my online education resource from hobby farming to chicken coops. There’s so many Youtubers with great channels that I’m inspired to get my own Food Forest started. I’ve decided to go with a permaculture process like Paul Gautschi’s “Back To Eden” technique.

My back yard has been cleared out thanks to my dogs tearing and digging it all up. Thanks Odin and Dutchess, good dogs.

I ordered free wood chips from Chip Drop to lay all over the yard but just as I was distributing the wood chips, it started to snow. This is how it looks so far…

There’s 20 cubic yards buried in snow in my driveway
Left side of the back yard
Right Side where the planned chicken coop is going

I’ve even drafted a plan drawing of the layout of my raised beds, chicken coop and dog pen. Just gotta lay out where my potential fruit trees are going. That’s how serious I am.

There’s a huge tree smack dab in the middle of the yard that I have to trim to allow more sun onto the Food Forest

Overgrown Tree that needs to be trimmed

I’d like to consider myself a handy, hands-on kinda guy. But tackling this beast may be way over my head. Literally.

My objective is to build the infrastructure DIY and with as much organic material as possible. I do plan to recycle and reuse whatever I can find to make the Food Forest as raw and natural as I can; but at the same time be fully functional.

This project is more than a dream for me. It’s about being self sustainable

Living off the grid.

Well sort of

I’m excited about this next venture and I’ll do the best I can to document the whole process

Subscribe below to follow Project Berrios Food Forest

Are You Struggling To Break Free?

Well it’s 2018 and Are You Struggling To Break Free? 

I was and still am despite promoting to a better title within the organization I’m with. I am being compensated well and I’m having fun too. But I’m still missing something. My entrepreneurial spirit has been swirling with angst to get started in another business venture however I don’t know what I’d like to do.

I’ve done Uber for bit with little interest, maybe because I’m an introvert and also being confined in my car for too long of a period isn’t my thing. I’ve dabbled in conventional real estate sales with some success; but having to go through the licensing stuff every couple of years along with continuing education can be a drag. Plus we moved to CT recently (Yeah, I bought a house, finally!) So getting another license for another state was out of the question.

With commuting to work and the long hours I put in on the rails (I’m Motorman, AKA Train Operator) I had to find or create an opportunity that will not require too much of my available time and it has to be flexible. So I’m back at it with my media publishing and marketing biz. It’s the best way to generate cash flow (with not too much overhead) and at the same time helping people along the way to do the same thing while I grow my business.

What are you doing to break free from the rat race?

Share your story, I’d love to hear it…

Stand Strong

 

How to get your groove back

In today’s post I’m going to continue with what I started in my last post you can back go back and read it here: read my last post. Today, I want to discuss one of the first steps of How to get your groove back after you’ve stopped working on your business or you had to quit for whatever reason.

Now, when I mention business, I’m particularly speaking of any type of online or internet market in business. However, what I’m going to be sharing can be applied to just about any kind of business online or offline.

So let’s dive into the first few steps.

Remember when you first got started with that affiliate marketing company?

You were all hyped up and excited about the prospects of making all that money. Buying that Mercedes S550. Quitting your j.ob. (Just Over Broke) And having that time freedom that all those gurus talk about.

But what do you think happened after you got started? Maybe like after a couple of weeks to a few of months after getting started? Most likely you weren’t seeking the type of results you imagined and you just quit.

Hey, it happens to the best of us.

But we all know that failures are a part of the process and an important component to our eventual success. It’s what we do to bounce back in the game and get our our groove back that matters the most.

Let’s talk about some of the things you can do today if you’re restarting your business.

First off go back to of your existing contacts in your email database, all of your social media friends, family and connections. Start reconnecting with them is email and social media. You can begin by sending them a thank you message for sticking around while you were in your hiatus.

Engaging with your list whether they’re in email autoresponder or whatever social media platform you use is absolutely critical. Now that can be a science all by itself. But we’re gonna keep it super simple (remember the K.I.S.S principle)

Start off by sending them emails and posts about valuable content. I mean share ideas, information, tips, tricks, and or tools that people can use or benefit from.

Make sure that it’s original stuff, as best you can, or be sure to credit where you’re getting your knowledge from.

It really helps to have a blog and/or website to drive your people or traffic to. You can pretty much get a WordPress blog/site for a reasonable cost. On the topic of costs, I’m gonna get into that in my next post. That is really an all important topic when you’re getting back into business again after a long absence.

Do the best you can to be consistent and persistent with your emails and postings. I really suggest you invest in an audiobook by Michael Clarke called Email Marketing: That Doesn’t Suck. In fact, any investment you make in yourself to enhance your skills is highly recommended.

If you’re not sure what to talk about, don’t worry about that. Use your experience or the experience of others to connect with your prospects. Again, get a book on copywriting. I recommend any book from Robert Bly. Look for what’s trending in your particular niche. Do a “Top Ten List” breakdown. Or share a story that has a moral to it that can do one of two things for your prospects, 1) help them with solve a problem; or 2) help them achieve a pleasure. Either one is a benefit to the reader of your content.

At the end of all of your emails, posts or messages remember to send them over to your blog, site or squeeze page. More on that later.

In my next post we’ll go over financing your comeback. But for now, send out an email to your list and let them know that your back in business. Always remember to offer value above and beyond what your prospects will be expecting.

For more tips go visit my Fanpage.

By the way, Have you downloaded your copy of my Top Reasons Why Internet Marketers Fail Online? Go Download it HERE.